SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many respects, it’s simply quality control for websites.
SEO ( Search Engine Optimization ) may target different kinds of search, including image search, local search, video search , and news search engines. Employing a sound SEO Strategy will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
Search Engine Crawlers
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find the pages for their algorithms search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
This is what Search Engine Crawler.
Points to note:
You should be careful to keep the following points in mind in order to ensure the brand is well positioned on search engines-
Search Engine want to do their jobs as best as possible by referring users to websites and content that is most relevant to what the user is looking for. This is determined by the site content, how fast your site loads, how often your site is linked to from other credible on line resources, and user experiences, including design, navigation and bounce rate.
The items that the search engines don’t want are: keyword stuffing, buying links, and poor user experience ( too many ads and high bounce rates ).
Domain naming is important to your overall branding. As a best practise, use sub-directory root domains (example.com/events) versus sub-domains (events.example.com). Other best practises with domain names are to use consistent domains and keywords in the URL.
Optimise for different types of results. In addition to optimising for desktop experience, focus on mobile and tablet optimisation along with other media.
Content on the site should have title tags and meta descriptions. Although meta tags aren’t as important as they used to be in the past; if you do use them, ensure they are formatted completely.
SEO Under Digital marketing
The SEO is under digital marketing and definition of Marketing.
The concept of marketing has evolved from a single exchange transaction to a complex and complicated one, involving a number of interconnected and interrelated variables. As the concept of marketing undergoes a change, numerous definitions have been put forward by different thinkers at different internals.
These thinkers have given us definitions depending upon the existence of a particular concept of marketing that was prevalent when these definitions were put forward. Another reason for the variations in definitions lies in the fact that ‘Marketing’ has no recognized central theoretical base as exists for many other disciplines like physical sciences and some behavioural sciences.
Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price.
Marketing is the process of determining consumer demands for a product or service. Motivating its sales and distributing it into ultimate consumption at a profit.
Marketing today is basic that it cannot be considered as a separate function. It is really the whole business as seen from the point of view of the final result, i.e. from the point of view of the customer.
Marketing is the creation and the delivery of a standard of living to society.
Objectives of SEO as a Marketing-
The basic objective of marketing lies in the satisfaction of human wants at a reasonable profit to the company. Today, marketing has become consumer oriented. In fact, the latest trend in marketing is that it has become oriented to society in general. Hence, Marketing can be said to have three fold objectives:
1)The Objective of Viewer satisfaction.
2)The objective of content related to the company.
3)The objective of social media.
From the perspective of the customer, marketing will have the following objectives.
- a) To locate the present and potential needs of the customers.
- b) To create time, place and possession utilities in the goods to satisfy human wants.
- c) To create satisfied customers.
2)Content related Objectives:
From the content point of view of the company the objectives are-
- a)To carry out the right kind of goods available at the right Me, in the right place, in the required need based products.
- b)To make the right kind of goods available the production house.
- c) To create satisfied customers so as to ensure their continued patronage to the company and its products.
3)Social Media Objectives:
With the Social media marketing taking root all over the world the objectives of marketing relating to the society cannot be overlooked. ( The concept of the Social media marketing is death with at a later stage in the media sites). From the view point of the society is really found of the which will enhance their knowledge and which will provide the information what they want and if they get the solution to their questions, they will always be in connection with your content.
- a)To Create consciousness in the customer about those needs, the satisfaction of which will give a benefit to the society at large.
- b)To widely publicise and promote social causes and issues.
Thus, it can be said that marketing today has threefold objectives; that of satisfying customer needs at a profit to the company and benefit for the society.
This is what a SEO stands for and what is it really means. Basically it’s a stat and which will you find your blog or content on the top of the Google Search Engine list. It is related to traffic sources and it ranks our content to the top of the google search engine or Search bar. This will increase audience on your content and which in turn will make your content more liable for google ad sense without any lacks and it will grow views on your content .