Do you have a blog?
Do you have a static website?
If yes, then you need Google Analytics. Google Analytics This tool van do so many things. Even if you just use it for the most basic of information, you can learned a lot about your website visitors and Traffic.
A quick gimpse at Google Analytics can tell you-
How many people visit the website?
Where do the visitors live?
Is there a need for a mobile-friendly webstie?
Which other websites send traffic to the websitr?
Which marketing tactics drive the most trafffic to the website?
Which pages on the website are the most popular?
How many visitors got converted into a leads or customers?
How to improve the websites speed?
Which blog content visitors like the most?
Which place do the converting visitors belong to and what did they visit on website?
Let us now understand in detail how you can make use Google Analytics.
Create a Google Analytics account first, you need to have a account. If you have a primary Google account that you use for the other services like Gmail, Google Drive, Google Calendar, Google+, or tu youtube, then you should setup your Google Analytics using that Google account. Otherwise, create a new one.
Once you have a Google Account, you can go to Google Analytics by clicking the Sign into Google Analytics button.
After you click the Sign Up, you will need to fill out information for your websites. You can have up to 100 Google Analytics account in under one Google account.Once you have filled in the properties for your website. Click the Get tracking ID button, Agree to the terms and conditions and you will get a Google Analytics code. This must be installed on every page on your website. The installation will depend on what type of website you have.
After you install your tracking code on the website, you will want to configure the Goals Settings. Goals will tell Google Analytics when something important has happened on your website.
In , click the New Goal button. From there, you will choose the custom option or template options. You can create up to 20 goals on your website. Be sure that the ones you create are highly important to your business. This is the simplest of all conversion tracking in Google Analytics.
If you want to add new Google Analytics account, you can do so by going to your Admin menu, clicking the Create New Account link. Once you’ve installed Google Analytics on your website(s) set up your global and what about 24 hours for it to start getting data.
How to Use Google Analytics?
Each time you link in to , you will be taken to your Audience Overview report, from where you can access one of more than 50 reports available though Google Analytics.
In the report at the top-right corner as shown in the above screeshot, you can click on the dates to change the rate range of the data you are viewing.
You can also Check the compare box to compare your data from one date range to previous date range to view your data.
Beneath the main method you will see reports that you can switch through to see the top ten languages, cities, browsers, operating systems, service providers and screen resolutions of the visitors.
Make Optinium Use of Google Analytics Using the endless tools available through , you can view various details.
We have given here a few example-
You can use Google Analytics to find demographic details of the visitors to your site.
Demographic Audience – Geo-Location
You can find out where the traffic is coming from. It can be either be global or local information.
You can determine which channels your traffic is coming from.
You can determine the changes on your website are being search the most.
Translating Insights into Action unfortunately, many firms find their digital marketing analytics programs fail to translate analytics, however most of the times, transplanting insights into action involves manipulating your data for distinct insights.
Some of them include-
Looking for relationships among your data. For instance, you might uncover a relationship between top performing posts and specific keywords used or publication timing.
Looking at trends rather than data points.
Trend often help you identify meaning in your data such as cyclical trends or when a particular data points stands out form others simply representing normal flutuations.
Turn data into preditcive models. Don’t stop with viewing data as isolated points and basing forecasts on simple linear extrapolations. Predictive models use historical data to determine the relationships among a set of factors and desired outcomes(like KPLs).
Predict future KPI performance. Analysts use algorithms to predict future KPI performance. You can even play “what-if” games to determine the impact on the performance of various actions. This helps determine which changes represents the greatest impact on performance.
Don’t forget that data analysis is part Art and part Science. Translating insights into action involves a certain amount of playfulness with the data to discover deeper insights.
Google Analytics gives you Information about
– the number of visitors to your page
– Length of stay of visitors on your website
– the search terms that visitors used to find your website
– The browsers that visitors use
– visitor sources such as links, search engines etc.
– the demographic characteristics, such as the language and location of the visitors
– The content that visitors viewed on your site
– the devices that visitors use
– and much more
In addition, you have the option of defining individual goals and measuring the conversion rate. Such goals can include Increase in orders or increase in newsletter registrations. You can also use it to measure the success of your marketing measures. Google is constantly expanding the functions of so that it can now also be linked to social media.
Advantages of Google Analytics
– Possibility of exporting the collected data
– Linking to Google AdWords possible
– Integration of AdSense possible
– Integration of social networks possible
– Measurement of charging time possible
– E-commerce tracking possible
– Definition and measurement of individual goals
– In-page analysis available
Disadvantages of Google Analytics
The integration of Google Analytics gives Google access to a variety of data. Therefore, the use of this tool should be considered carefully from a data protection perspective, because it is unclear to what extent uses the collected data to create comprehensive user profiles and will use it in the future for marketing purposes.